Transmedia & Creative Strategy
Tereza Roller-Sabella
I help studios and creative teams build worlds that travel. From game to screen and everywhere in between.
↓I help studios and creative teams build worlds that travel. From game to screen and everywhere in between.
↓A decade at the intersection of creative direction, production, narrative, and strategy in games. I helped build Plan A Collective from the ground up and contributed to some of the industry's biggest titles.
A strong idea can live across formats without getting lost in translation. A world, a character, a tone. I help IP holders define what makes their idea travel, then build the strategy to take it from games to film, TV, publishing, and beyond. Or the other way around.
From original IP creation to narrative consulting on titles in production. I've led original IPs, pitched to publishers, and shaped stories under real production pressure. I know what holds up when deadlines get close.
Ten years helping build one of Central Europe's co-dev studios taught me how external development really works, from both sides. I help studios set up collaborations that don't fall apart at milestone three.
I keep my doors open. I guest lecture at FAMU, mentor at conferences, and take on a few longer mentorships each year. If you're finding your footing, come say hi.
I speak and moderate at industry events. My topics: transmedia, narrative, co-development, and how to build creative teams that work.
I advise the team behind Apart of Me, a BAFTA-shortlisted game that helps children process the loss of a loved one. 168k+ downloads across 50+ countries, now being rebuilt for today's 11–14s with better accessibility.
I hosted a panel on how games and film borrow from each other, with developers behind Mafia: The Old Country, Kingdom Come: Deliverance, and Deus Ex: Mankind Divided. The beach ball is Hitchcock.
A lecture on active listening and negotiation strategies for game developers. It kicked off my series on creative management and team cohesion. Assumption is the mother of all failures.
Associative team exercises for creative cohesion and brainstorming. We tuned our brains together, in the middle of a heatwave. Refreshing, in its own way.
A lecture, a panel, and a workshop rolled into three days, plus 1:1 mentorships. A marathon I didn't expect, but thoroughly enjoyed.
A panel on financing games through the new Czech video game incentives scheme, and what public funding means for studios here.
I keep coming back to FAMU to teach the next generation of producers and writers. Most recently a seminar on the fundamentals of narrative, with a detour into game production and publishing.
Also seen at Anifilm, Reboot Develop Blue, Mezipatra, and XDS. Want me to speak, moderate, or run a workshop at your event? Get in touch or follow along on LinkedIn.
For the last decade I've worked at the intersection of creative direction, production, narrative, and strategy in games. I helped build Plan A Collective, a Prague-based co-development studio, from the ground up, and have led it as Head of Studio and Partner.
Along the way I've led original IPs, pitched projects to publishers, and managed studio partnerships. My biggest passion is transmedia: how a strong idea can live across formats without getting lost in translation.
Alongside the studio, I take on a handful of advisory, speaking, and mentoring engagements each year. One close to my heart: I advise Apart of Me, a BAFTA-shortlisted game that helps children process grief, now being rebuilt to reach more kids.
"An absolute powerhouse … her gift to see the big picture and where to move parts to advance an organisation makes [her] an incredible leader. I would work with her in a heartbeat."
"She took it from a loose idea to a concept with a clear identity and USPs, moving fluently between story and design."
"Tereza came with a creative idea of story concept … The result was one of the ones I am more proud of. I would work with her anytime."
"Practical tools you can immediately apply … turning great ideas into a vision the whole team can stand behind."
"I was taken aback on the sheer professionalism, preparedness and grounding that she brought to the table. She is the type of person that elevates her surroundings."
"A very warm and welcoming mentor, she really went out of her way to give feedback on my portfolio. Her tips were very valuable as they stemmed from a hiring perspective."
Whether you're exploring a transmedia strategy, need a stronger story, or want to get co-development right, I'd love to hear from you.
Based in the Czech Republic, working worldwide.